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Pet nutrition

Do you have a great idea regarding pet food? Would you like help and guidance to move from idea to reality?

Whether you are in the process of upgrading existing products or you want to create a completely new range of pet food, specific knowledge and a broad understanding, not only of our own products, but of the entire pet food market, is essential for success.


The pet food market is constantly evolving. Trends change. Owner preferences change. I can help with up-to-date evidence based advice.

Kat og hund

Advice – Nutrition

Do you produce pet food? Do you market pet food? Perhaps both? Would you like to sell more than you do now? I have an extensive background and experience when it comes to pet nutrition. The right combination of a high academic and technical level combined with customer friendly communication can really make a difference.


Your products must, of course, fulfill the nutritional needs of the pets the diets is marketed for as well as all legislation.


In addition, it is important to communicate to your customers what your unique selling points are. But that is not enough. You must inform the individual pet owner what your product can do for their dog and their cat.


Even if you are not planning an upgrade of your existing products, you will likely be able to lift your sales numbers with excellent customer communication.


In addition to giving advice regarding complete diets, I can also offer advice when it comes to treats, supplements, etc. for dogs and cats.

Advice – Your customers

As a pet food producer or distributor there are many unanswered questions when introducing new products to your customers.


We often get questions like:


What do our customers feel about……?

How will our customers accept……?


InsightPraxis can help you uncover the information you need. We can meet with you and we can meet with your customers to uncover the information you need.


Each assignment is individual and deserves individual attention. Contact us for an informal talk where we discuss what your needs are and what the assignment involves.

Customer satisfaction survey

InsightPraxis can help you conduct your workplace assessment and find out how your employees rate their working environment. We consduct the survey on tablets, which means that you will get honest feedback and therefore obtain a real picture of employee satisfaction. Our workplace assessment includes areas such as communication, recognition, co-operation, role clarity and motivation.


Happy and motivated employees are the main assets of your business

It is important to ask about and to understand the needs of your employees, and not just think that you already know. You need to find out what they rate as good sides of their job and what they rate as less attractive.


It starts with insight. Our workplace assessment will help identify what can be successfully offered/implemented and clarify how to keep your employees happy – with support from your team.

Sale of over-the-counter products through veterinary practices

Are you responsible for sale of diets, supplements, wellness products etc. through veterinary clinics and hospitals to pet owners?

Pharmaceutical companies and pet nutrition companies who sell their products through veterinary practices have unique challenges if they want to achieve best possible sale of their products.

Why? Because these products usually are evidence based, of high quality and very effective, which means that the products have a price that matches their high quality. In order to be able to communicate features, benefits and effectiveness of these products to the client, it is important that the health care team has excellent technical knowledge of the products - AND THAT EVERYBODY CAN COMMUNICATE THIS INFORMATION IN A RELEVANT AND MEANINGFUL WAY TO EACH INDIVIDUAL CLIENT.


Pharmaceutical companies and pet nutrition companies prepare informative and comprehensive technical information for veterinary health care teams.


Veterinary clinics and hospitals also receive articles and statistical information to support this information, and often a client brochure with information to the client regarding how to use the product.


In other words, the supplier has more than met the needs for technical information and has also provided good and meaningful guidance to the pet owner. If the practice wants additional technical information, the company representative is usually very efficient and delivers the needed information quickly. The supplier now waits for excellent sales results. After all, their product has been well received at the practice and the health care team seemed happy. Unfortunately, the expected sales do not always materialise, and often the supplier has to admit that even though the product is great, the number sold did not meet expectations.


At this point, the supplier asks the obvious question:

“Why are veterinary practices unable to sell more of this amazing product?”


It is this particular question, I would like to help find an answer to in order to help good veterinary suppliers to find a better way to market their product.

The optimal customer experience

InsightPraxis will give you insight, inspiration and knowledge, so you will be able to offer your costumers the optimal costumer experience every time they do business with you. This is the most important factor in your long-term strategy for success. InsightPraxis can make a difference.